In Greece, 37% of women have experienced physical and/or sexual violence. And while survivors need support from NGOs more than ever, funding for organizations addressing gender-based violence is being cut worldwide, following major reductions in USAID support.
Toyota Hellas chose to become an "escape vehicle" by financially supporting DIOTIMA, an NGO providing free legal aid and psychological support to women experiencing gender-based violence.
To announce Toyota's initiative, we created a Ford ad...
The campaign went viral in Greece instantly, sparking nationwide conversation, thousands of emotional comments, and widespread organic sharing from brands, other advertising agencies, celebrities, and women's rights advocates.
It was then picked up by international media, including Shots, Little Black Book, and CulturePub, becoming a global example of how creativity can drive social impact.
in a country of 8M Internet users
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